Translating the idea onto a tangible visual is what I love about design.
This process transcends products, brand creation, architecture, events, marketing, inventions - any visual that can be shared and experience by others.
How do you describe the process of concept development? I wondered about this for many years because for me there is a process. You can't control when it happens, but you look for inspiration, think and think and think some more. For me, I need to make sure I'm reviewing, scanning, searching, calling all the options so that I know I'm selecting or achieving the best there is. And suddenly it happens!
If you could teach how to harness this process, you'd be gold to artists, photographers, musicians, painters, engineers, writers and designers. Everything is of perception, but sometimes you just know when its good.
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